Before there were video games and iPads and touchscreens and VR headsets, there was a simpler time that was wildly less … electronic. Indeed, when the Boomer generation (born between 1946-1964) was growing up, they had a selection of simple toys that encouraged creativity and stretched the imagination. Hours were spent in pure play — a notion that often is lost on today’s generation. Take a walk back in time and explore these 14 classic toys that were wildly popular with Boomer kids.
Slinky
- Invented in 1943 by Richard and Betty James
- Released in 1945
- Known for its ability to walk down stairs
Hula Hoop
- Marketed by Wham-O in 1958
- Patented in 1963
- Inspired by a wooden hoop children played with in Australia
Barbie Dolls
- Invented by Ruth Handler
- Released in 1959 by Mattel
- Mattel was founded by Handler and her husband, Elliot
Mr. Potato Head
- Invented in 1949 by George Lerner
- Distributed in 1952 by Hasbro
- Claim to fame: the first toy ever advertised on TV
TONKA Trucks
- Invented in 1947 by Mound Metalcraft Company in Mound, Minnesota
- Mound is located near Lake Minnetonka, hence the name “Tonka”
- TONKA uses 119,000 pounds of yellow paint each year
Play-Doh
- Started as wallpaper cleaner
- Was first used as modeling clay in 1955
- Became known as Play-Doh in 1956
GI Joe
- Introduced in 1964
- Called an “action soldier” or “action figure” instead of a doll
- Originally introduced as an Army soldier but a Navy sailor, Air Force pilot, Marine and NASA astronaut were later added
View-Master
- Originally called Sawyer’s View-Master
- Introduced at the World’s Fair in 1939-40
- First intended to be an adult education tool
Easy-Bake Oven
- Invented by Ronald Howes and introduced in 1963 by Kenner
- Heat source was two 100-watt incandescent bulbs
- Could bake actual edible food
Etch A Sketch
- Introduced at the 1959 International Toy Fair
- First called L’ecran Magique, or The Magic Screen
- Aluminum powder and tiny beads are held to the screen via static charges
Chatty Cathy
- Released in 1960
- Pull-string on her back made Cathy “talk”
- Started with 11 phrases, including “I love you”
- Second most popular doll in the 1960s after Barbie
Hot Wheels
- Debuted in 1968 at the International Toy Fair
- Inspired by California hot rods
- Original batch included 16 cars, called “The Sweet 16”
Cootie
- Invented in 1948 by William H. Schaper of Minnesota
- Was an educational game designed for ages 3-11
- Still a popular game for families
The image featured at the top of this post is ©Fred Morley / Getty Images/ via Getty Images.